Important decisions

Today, I made a couple of big decisions. One of them: I’m officially starting this blog. I’m also going to start using Twitter and LinkedIn much more frequently. Why? It’s time to finally get serious about creating a personal brand.

For over a year now (actually, probably closer to a year and a half), I’ve been preaching about the importance of personal branding. I’ve talked about it with people, saying things like “personal brand this” and “personal brand that,” but in reality, I haven’t done much about my own. Part of it was fear, and part of it was not knowing how to build a brand without coming off as fake or silly.

But now, I’ve figured out how to go about it, and I’m diving in.

I also have a bold claim. As a somewhat experienced software developer, especially with the current AI tools that help with faster coding, I believe I can build, recreate, and hopefully sell a SaaS product that would traditionally take tens or even hundreds of thousands of dollars to develop. Specifically, I’m working on an AI chatbot for customer service, aimed at e-commerce businesses.

This solution already exists; I’m not inventing something new. But the core idea here is to test a hypothesis: Can I create software faster, much faster, and cheaper—just by myself? If I’m right, and I can distribute it cleverly, then I could sell it for a significantly lower price.

And this isn’t just about me. I think we’re starting to see a trend where big SaaS products, like Salesforce or HubSpot, might face a challenge. I don’t know how easy it’ll be to fully replace huge SaaS systems with lots of functionality, but they’re either going to need to go super high-quality with complex features or scale down, because their massive price tags won’t hold up when people can build similar tools cheaper.

It’s like… well, I’m not sure what analogy fits best here, but you get the idea.

So, that’s my hypothesis: A single, resourceful, and focused software engineer-entrepreneur can recreate SaaS in a month and sell it cheaper, thanks to reduced costs and faster development with AI tools.

This is the trend I’m betting on. Let’s see if the time is now.